BOLD. for Audience
Make every moment count while using data to reach out, envisage preferences and engage with customers on their preferred communication channel.
How it works for you:
  • Instill personalisation with customers using analysed data and engage through omnichannel communications in
    real-time.
  • Be responsive with the right content for the right audience at the right moment. This is achievable with in-built data analytics and customer relationship management (CRM) functions.
  • Accelerate efficiency with automation which includes
    real-time reporting, message scheduler/broadcasting and omnichannel messaging platform.
  • Use analysed data to plan ahead while segmentising your audience based on trends, feedback and campaign performance to send contents/messages with confidence that they are likely to see it.